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Ten years after, ten years on... Print E-mail
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Written by colin newell   
Scotty, of classic Star Trek, once said: "Warp 13! It cannot go that fast!"

Today I looked in on a very successful blog that just had its 1st birthday. One year. 365 days of blogging. Brilliant.

typeAt ten years of age, the CoffeeCrew website is older than dirt. Thank heavens there aren't too many 10 year old coffee drinkers because I would seem like Moses indeed. Ten years: It does seem like a long time in internet years. There aren't too many sites out there that continue to pump out timely stuff after all this time. I know there are a few and some of them I visit on a semi-regular basis.

Coffee. It doesn't seem like a suitable topic for such an elongated and uninterrupted monologue but here we are. Care to assume that I running out of steam? Think again.

Truth be told, it is not about the coffee. Not in the real world anyway. What the readers get to see online is merely a distillation of what is going on in my world every waking minute of every day. Well, at least in the caffeinated interval anyway.

Example: After work, one afternoon, my wife and I popped down to a new cafe on the avenue in one of our historic villages near Victoria. This cafe is ideally located on a quiet 2 lane thoroughfare set back from the road apiece, surrounded by swaying oak trees and a scrum of tudor style houses and apartments. We are actually recognized as we enter the place. I get a series of handshakes. My wife gets a series of hugs. I guess you might say this coffee thing can be a feel good endeavor. As long, that is, as you stay on the good side of the coffee scene. As it is in any corner of the food and services industry, it is very easy to make enemies when good press is the difference between survival (eating, paying bills, etc) and failure (bankruptcy, shame, other bad stuff).

I really try to do my part - read: tell the good news, keep the bad news to a bare minimum unless someone really, really goes out of their way to piss me off.

I digress. As I said, this is not about coffee at all. It is about camaraderie, social intercourse, verbal discourse, tastes, sights and sounds. The coffee website appears, on the outside, to be a lot of jabber about coffee, espresso, cappuccino, machines and beans. It is about life and writing. Living I have never had a problem with. I have been doing that since birth. Writing is something I am desperate to do better. I have not achieved my goal unless every article achieves, at least, a twang of emotional resonance with my readers.

Cafe culture - here I am living it first hand. We sit in comfortable leather backed chairs on the avenue. I look out over my cup at my beautiful wife and her hot chocolate. My half-caffeine americano was made by the daughter of one of the owners. It is not perfect but that is not the point. The raw materials are good. The taste is good and the energy is positive.

One of the partners offers, "The opening day jitters are almost over..."
On one level I get it. My sipping great coffee with my dear wife is only one minute piece of a much bigger picture. Here, in this shiny new cafe, there is livelihood and a sense of hope. An independent business is launched. It is the beginning of a brand new day for these people. It is my job to enjoy it and find the positive spin and make it all a better place.

We begin another decade.
Colin Newell lives in Victoria and writes about life, coffee, the universe and everything. His goal is to reach as many happy people as possible and make them ever so slightly happier.
 
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