- Created: Saturday, 21 January 2006 09:34
- Written by colin newell
Vancouver B.C. -- Vince Piccolo is no fool. Fact is, he has always had his hand on the pulse of the caffeinated nation - that's you and me folks!
Vince (and his new company at 49th Parallel) have paid a pretty penny for bags of some of the Planet's finest coffee beans on a program called Cup of Excellence.
The Piccolo brothers, Vince and Sammy and Mike, have always taken a more challenging road when it somes to avoiding the "other big guys" of the coffee scene. For the end consumer of finer bean, there is only win-win.
Some historic numbers: Mr. Piccolo and Co. have teamed up with an Australian company to pay a paltry $49.75 (U.S.) a pound during Brazil's seventh Cup of Excellence Internet coffee auction. The old Brazilian record of $13.65, which was paid by a Japanese roasting company in November, 2004. Broken!
According to the youthful Vince Piccolo, five dollars for a cup of coffee is not really going to scare anyone away - at least not the kind of people that have come to expect the best from the Piccolo's solo Vancouver area outlet on 4th Avenue. As Vince says, 5$ will buy a really, really bad glass of red wine (and one heck of a cup of coffee it seems!).